Nourishing Your Pets Primal Needs

Nourishing Your Pets Primal Needs

The convenience of kibble with the optimal nutrition and digestibility of a raw food diet. Kibble in the Raw Recipes are crafted with thoughtfully selected, premium and raw ingredients to deliver optimized nutrition and digestibility that helps keep dogs and cats in their prime. Ingredients are uniquely prepared to maximize their nutritional value before being artfully combined and freeze-dried into bites so you can just scoop and serve.

  • Beef Recipe: Our Beef Recipe raw dog food is made with grass-fed beef and other thoughtfully selected, premium, and raw ingredients. It delivers optimized nutrition and digestibility in the same scoop-and-serve feeding experience as kibble.
  • Chicken Recipe: Our Chicken Recipe raw dog food is crafted with cage-free chicken raised without antibiotics, steroids, or added hormones and other thoughtfully selected, premium, and raw ingredients. It delivers optimized nutrition and digestibility in the same scoop-and-serve feeding experience as kibble.
  • Puppy Recipe: Our Puppy Recipe is crafted with cage-free chicken and crate-free pork raised without antibiotics, steroids, or added hormones, and other thoughtfully selected, premium, and ra
  • Small Breed Chicken Recipe: Our Small Breed Chicken Recipe raw dog food for small breeds is crafted with cage-free chicken raised without antibiotics, steroids, or added hormones and other thoughtfully selected, premium, and raw ingredients. It delivers optimized nutrition and digestibility in the same scoop-and-serve feeding experience as kibble.

For more than two decades, we have been educating pet parents about the benefits of feeding a species-appropriate raw diet, but our current fresh & raw offerings do not quite meet everyone’s needs. With this innovation, we now have the chance to bring Primal Raw nutrition to the largest segment of pet parents—the kibble consumer! With this breakthrough first-to-market format, we are delivering the nutritional benefits of a raw diet with the convenience and price point that a pet parent who is already feeding kibble wants. This innovation looks like kibble on the shelf, in the kibble aisle, feeds like kibble with similar scoop feeding quantities as kibble, yet it has the benefits of a raw diet, because…this is raw meat nutrition! All of this is done while maintaining all of the Primal tenets.

  • Individually prepared ingredients for optimal digestibility
  • Cold-pressed into bites in small batches
  • Freeze-dried to preserve nutrients and flavor
  • Made with responsibly sourced proteins
  • Individually prepared ingredients for optimal digestibility
  • Whole food nutrition with no synthetic vitamins & minerals
  • Freeze-dried to preserve nutrients and flavor

Feeding Instruction

Scoop into your pet's bowl and serve as a meal, following recommended feeding guidelines on packaging. If you would like to boost your pet’s bowl with added nutrition, Use stainless steel, glass, or food-grade silicone bowls when feeding any product with raw ingredients. Other materials, such as plastic and porcelain, are porous and can trap germs over time.

Benefits of Raw Nutrition

  • Clear Eyes
  • Healthy Weight
  • Oral Health
  • Shiny Coat
  • Health & Vitality
  • Less Poop

Tips for feeding Kibble in the Raw

  • Serve just like kibble. Kibble in the Raw provides the same scoop and serve experience.
  • Light doesn’t mean less. Kibble in the Raw is more nutrient dense than traditional kibble, so you get more out of every pound.
  • Fines are fine! You may notice some fines in your bag – don’t worry, your dog will love them!

 

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